Action of Consciousness

In this exhibition, the company’s artworks will be developed around the concept of “action”.  Since the first solo exhibition “Seeing One’s Own Eyes, Contemporary Art from the Middle East” in 2009, MadeIn Company always emphasizes on “action” as a method. Beginning of year 2011, MadeIn Company created a fitness exercise “Physique of Consciousness” gathering ritual movements and gestures related to spiritual beliefs. These thoughts and creations reflect this notion of “action”, developed aside from artworks production.

In the recent series “Action of Consciousness”, MadeIn Company innovated a new way of admiring artworks, extending the existence possibility of the “object”, and redefining the rights of observing. Simultaneously, “Action of Consciousness” can be understood as the “ideology in action”. MadeIn Company pointed out that in contemporary art “no matter how much is done it is never enough”. In the continuous process of completing, transforming and redefining art, the “object” as an artwork and the “action” as consciousness become a new viewing content and challenge reality.

MadeIn Company was established in 2009 and exhibited in numerous international institutions, including Ullens Center for Contemporary Art in Beijing, China; the Kunsthalle in Bern, Switzerland; IKON Gallery in Birmingham, U.K.; S.M.A.K in Gent, Belgium, Minsheng Art Museum in Shanghai, China; the 8th Shanghai Biennale and the Busan Biennale 2010, Korea.